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ABOUT

I-am-a

Hi there! My name is Leslie and I am a creative professional currently working in Los Angeles. I am a thinker and a doer that thrives in the intersection of creative and strategy. I have experience on both ends of the spectrum, from art direction to analytics, so I know that marketing magic happens when you turn actionable insights into turnkey creative.

From social campaigns to experiential marketing, I see technology as ever-evolving tools for storytelling and as the frontier for connecting people around the world. I’m addicted to the hustle and I work best when I’m right outside my comfort zone. The world is my canvas, and I am looking for innovative brands and companies in entertainment, media, tech and culture to bring ideas to life.


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From high-level brand strategy to asset-level creative strategy, I always strive to inject thinking and planning into doing. I research. I strategize. And then bring ideas to life.
A creator at heart, I believe in the efficacy of design to communicate ideas across cultures. I am powered by creative energy and thrive in the production process.
I value data-based insights to build connections and communities, and I aim to understand audiences as much as technology to break through the cluttered landscape.
From digital to experiential, media to partnerships, I believe in integration as much as innovation, pairing the right creative and placement to break through the crowded landscape.

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EXPERIENCE

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WORK

Paramount Pictures

Where I helped convince film execs to start thinking beyond the movie theater
Case Study: Franchise Brand Strategy

Uber

Where I helped craft a brand strategy that humanized efficiency to boost favorability
Case Study: Social Brand & Seasonal Campaign Strategy

OMEN by HP

Where I took a simple request for social reach and blew it out into a data-driven tiered media plan
Case Study: Media Plan

HP

Where I studied up on all things Gen-Z to inform a double-tap worthy content strategy
Case Study: Content Strategy for Gen-Z Product

Warner Bros Pictures

Where I helped sell tickets to moviegoers and ideas to filmmakers for some of the biggest releases of the decade
Case Study: Social Strategy for Franchise Film

NBC Entertainment

Where I reimagined fantasy football for a very different IP
Case Study: Series Website & App UX Design

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INSPIRATION

Fugitive Pieces
CKS
25°02'06.6"N 121°31'15.8"E
Barack & Joe
Work BFF goals
UCLA
34°04'08.6"N 118°26'40.9"W
Cereal
@CerealMag
hamilton
Women's March
People who fight for what they believe in
Airbnb
@AirbnbDesignTeam
onthegrid
onthegrid.city
Paris
48°51'56.2"N 2°20'29.5"E
muji
@Muji
wherever you go



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